BRAND IDENTITY

A brand is a concept not an object. It is the experience a consumer has when they come into contact with your business and what they think and feel about it.

Branding encompasses such aspects as delivering on promises, consistency, communication, innovation, marketing, customer service, creative design etc.

The associations that a person or group has through marketing and corporate identity will convince people to buy your product but it is its branding which will impact whether they continue to buy and use it.

Your brands identity and image of your company are the visual aspects which help form the brand. Aspects such your logo, website, stationary etc. This is where Hub Graphics comes in, we work with you in order to form a clear brand strategy and form the right identity.

Branding Guidelines

Hub Graphics can compile for you a set of brand guidelines which are essentially a set of rules that explain how your brand works. Offering an overview of your brand’s history, vision, personality and key values and how this will be communicated through such things as colour palettes, typography, logo, imagery and marketing materials.

It may be that you are a new business and need help creating a clear brand strategy and identity or it could be that your current branding has lost direction and needs to be redeveloped.

You may require a set of branding guidelines or once we have these in place I can then go on to create for you each or any of the elements set out for you in your guide. Please call me to discuss your requirements.

Overview

An overview of your brand’s history, vision, personality and key values.

Brand / mission statement

Including examples of ‘tone of voice’.

Logo usage

Where and how to use your logo including minimum sizes, spacing and what not to do with it.

Colour palette

Showing your primary and secondary colour palettes with colour breakdowns for print, screen and we

Type style

Showing the specific font that you use and details of the font family and default fonts for web use.

Image style/photography

Examples of image style and photographs that work with the brand.

Stationary design

Examples of how the logo and font are used for standard company

Do you require branding services?

Please get in touch should you require branding services for your business. Once you get into contact we can go through what your requirements are and look into how what aspects you might need.

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