How to increase website traffic with Pinterest

Sep 19, 2017

Pinterest is an amazing platform to use for personal use and for your business. It can help increase traffic to your website and blog and can provide hours of inspiration around design work. You can utilize Pinterest to increase traffic to your website by creating blog posts that have a featured image which you can share and submit to Pinterest, this submission will also contain SEO properties which will be picked up by Pinterest.

So the first thing you will need to do is create the images that goes along with your posts. The images need to be created with certain dimensions and feature certain aspects in order for them to represent you effectively.

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In order to create the images you will need software that you can use to create them. There are some free ones available for you to download, my top 4 that I would recommend are:

Canva

Canva is a free graphic-design tool website, founded in 2012. It has an easy to use drag-and-drop interface and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.

Pic Monkey

Picmonkey is a free online image editor with premium features added for people who are willing to pay for them. You don’t need the premium version, however the extra features are very good and you might want to invest the $4.99 a month for them.

Venngage

Venngage is an easy to use website where the most design-inept can create stylish content for websites, presentations, ads, social media use and much more. There are templates for a wide range of projects including infographics, reports, posters, promotions and social media images.

Photoshop

If you decide that premium is the way you would like to go which I would advise various adobe creative cloud packages are available depending on how serious you are about your design work.

So once you have the software you can start creating the images for your blog posts to be featured on Pinterest.

Dimensions

So the dimensions for your blog posts need to be 600 X 900px.

These dimensions are for a portrait style layout. A portrait layout is the optimum format due to the layout style of Pinterest. Because of how you scroll down the page you will have more space taken up across the website with longer pins. It also gives you space to have a title, other information such as your website address and a clear image in the background.

When creating your images ensure that you are consistent with design using the same style of imagery, font use and colour palette. Through using the advised software you will be able to setup templates to use with each design.

Increase website traffic with Pinterest

So having Pinterest optimised images across your website you can start to share on Pinterest. But this is just one stage of the process. Other changes will have to be made to ensure your pins get shared and people follow links to your website.

Next you need to make sure that your Pinterest account is a business account, a business account won’t look any different than personal page so no extra work or cost is required. The reason for doing this is so it backs up the reason and authority you have when sharing information across your boards. The way you manage a business account is not the same as a personal page. You will have to be more organised and purposeful with your boards and pins. Check out this link to setup a business account.

If you need to convert your personal account to a business account then follow this link.

Pinterest Profile

Make sure all these details are completed including your business name, what you do, description including an offer you may have on the website, type of business and you can also connect other social accounts here. Pick an image for your profile which represents you well as a business, your logo is the obvious choice. All of these elements need to have SEO properties so include keywords related to your business, possibly the services which you offer.

Pinterest Boards

Concerning your boards these need to only include topics and related subjects to your business. If your business provides marketing services for example these might include, PPC tips, Search Engine Optimisation, Marketing Collateral etc. The board titles will also be keywords as part of your account. If you have any random unrelated boards that you may have used as part of your personal account get rid of them.

Other particular boards you need to include is one which only includes your posts from your website and one which includes any portfolio or gallery items you have as part of your business.

As part of your boards you will also want to create branded images which will be your primary image chosen for that board. These are of landscape or square format, make sure these are kept simple and also have the board name on them.

Your Pins

To optimise each of your pins they will need to include certain properties. You can simply edit these by clicking the pen icon in the top left of your pin. Make sure you have included keywords in your title and description and have the link to the blog post as well. Once you have completed these details share your pin on every board which it may relate to, Pinterest values pins which are re-pinned more so doing this gives you a good start.

 

Optimise Pinterest further

  1. Seek to solve a problem with what you are sharing on your blog which is also reflected across your Pinterest Boards.
  2. Have a sign up offer clearly displayed on your website which also solves this problem so links through to your website are optimised.
  3. Use Pinterest management software which helps you share Pins across your boards such as Boardboaster or Tailwind.
  4. Regularly share posts across your boards each day to fill out your boards, which then increases traffic to your boards and therefore your website.
  5. Manage your boards by deleting pins which have low pin rates.
  6. Enable Rich Pins across your boards, simply follow these instructions to do this.

I hope this article has been helpful to increase traffic to your website with Pinterest, any further tips and advice please leave in the comments below.

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