If you a growing your personal brand, designing a website or starting an online business these elements are essential to reaching your audience. Don’t underestimate any of these
5 Essential areas when branding your business.
1. Colour Theory:
Colour will effect your customers sensory experiences. What do the colours you use say about you? What mood do the colours you use reflect?
CHECK OUT: www.colourlovers.com
2. Logo Design:
This goes hand in hand with colour theory. A professional logo design is central to your branding process. It gives people a sense of who you are as a business and what products or services you offer.
Avoid complex designs that are unscalable: CHECK OUT – 5 factors for effective logo design
3. Your Online Presence:
Your online presence is like a shop window to the online world.
Make sure you have:
- Responsive Website (Desktop/Tablet/Mobile)
- Social Media page(s) – (dont let it rule your life though)
- Search Engine Optimization
4. Understand Brand Identity:
BRANDING ITS NOT WHAT YOU SAY IT IS, ITS WHAT THEY SAY IT IS
LOGO: The term Logo is short for Logotype. A design that speaks for a trademark made from a custom made word (Logos is Greek for Word).
TRADEMARK: A trademark can be a logo, symbol, monogram, emblem or other graphic device. A trademark is not the brand
itself it’s merely a symbol for it.
BRANDING: A brand encompasses all the following elements effecting someones gut feeling about you as a personal brand, a company, your product or the service you are offering. You can influence this in positive ways. These branding elements include the following:
- Customer Experience
5. Targeted Marketing
Relationship Marketing: Build relationships with your clients
Word of Mouth Marketing: Passing on positive reviews from person to person.
Call to Action (CTA) Marketing: Convert web traffic into leads or sales
Online Marketing: Online banners, pop ups, electronic commerce or sales leads from websites or emails.
Direct Marketing: Communicate directly with customers through mail, email, texts, fliers and other promotional material.
CHECK OUT: www.cultbranding.com/ceo