5 Essential areas when branding your business

Sep 10, 2018 | Online Marketing, Personal Branding, Start-Up Advice | 0 comments

If you a growing your personal brand, designing a website or starting an online business these elements are essential to reaching your audience. Don’t underestimate any of these
5 Essential areas when branding your business.

branding your business

1. Colour Theory:

Colour will effect your customers sensory experiences. What do the colours you use say about you? What mood do the colours you use reflect?

CHECK OUT: www.colourlovers.com

2. Logo Design:

This goes hand in hand with colour theory. A professional logo design is central to your branding process. It gives people a sense of who you are as a business and what products or services you offer.

Avoid complex designs that are unscalable: CHECK OUT5 factors for effective logo design

3. Your Online Presence:

Your online presence is like a shop window to the online world.

Make sure you have:

  • Responsive Website (Desktop/Tablet/Mobile)
  • Social Media page(s) – (dont let it rule your life though)
  • Search Engine Optimization
4. Understand Brand Identity:

BRANDING ITS NOT WHAT YOU SAY IT IS, ITS WHAT THEY SAY IT IS

LOGO: The term Logo is short for Logotype. A design that speaks for a trademark made from a custom made word (Logos is Greek for Word).

TRADEMARK: A trademark can be a logo, symbol, monogram, emblem or other graphic device. A trademark is not the brand
itself it’s merely a symbol for it.

BRANDING: A brand encompasses all the following elements effecting someones gut feeling about you as a personal brand, a company, your product or the service you are offering. You can influence this in positive ways. These branding elements include the following:

  • Graphics
  • Product
  • Staff
  • Logo
  • Decor
  • Packaging
  • Signage
  • Website
  • Customer Experience
5. Targeted Marketing

Relationship Marketing: Build relationships with your clients

Word of Mouth Marketing: Passing on positive reviews from person to person.

Call to Action (CTA) Marketing: Convert web traffic into leads or sales

Online Marketing: Online banners, pop ups, electronic commerce or sales leads from websites or emails.

Direct Marketing: Communicate directly with customers through mail, email, texts, fliers and other promotional material.

CHECK OUT: www.cultbranding.com/ceo

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