Branding

Brand Strategy & Brand Identity

Hub Graphics seeks to enhance your brands qualities and personality through brand strategy & creative design. Your customers deserve to have a positive experience when they come into contact with your business.

“Branding is a persons gut feeling about a product, service or company. Working together we seek to influence that process.”

brand strategy
Brand Strategy
Brand Strategy

Branding in focus

Brand Strategy

The internal foundational aspects to your brand which includes brand purpose, audience personas, goals, tagline and more.

Together we can form a plan to reach your target audience. One key aspect which I focus on is what differentiates you. What can your product or service do better, faster and more simply than others.

– Brand Core
– Brand Positioning
– Brand Persona

Brand
Core

 

Purpose

…..

Vision

…..

Values

Brand Positioning

 

Audience

…..

Market

…..

Goals

Brand
Persona

 

Personality

…..

Voice

…..

Tagline

Brand Identity

I collaborate with you to create or refresh your visual brand identity and build your brand toolkit. Together we can address the areas of your brand that need work, creating assets and templates and formalising the outcomes into a set of brand guidelines.

Logo design (favicon, badge, tagline)
– Colour palette
– Typography
– Spacing and alignment
– Brand patterns and shapes
– Dynamic brand assets
– Image and illustration usage

“We worked closely with Simon at Hub Graphics Ltd in summer 2021. We approached him requesting support and guidance in redesigning our brand. Simon was tasked with coming up with different design portfolios that were versatile in nature and could be used effectively on digital platforms and in print. The whole process from start to finish was very smooth, Simon was patient and responsive to our needs. We’re very happy with our new brand and our website design. Thank you, Hub Graphics!”

Sarah Ryan: Brand Strategy, Logo, Graphics, Website Design
Company: West Sussex Music

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