Cheese & Pickle Sandwich Bar

Cheese & Pickle is a new sandwich bar and organic store located in Kingston upon Thames. The owners of the store wanted a rustic but sophisticated style to their branding. The logo and branding elements would have several uses across signage, packaging and online.

The store was still successful dispite opening during the pandemic last year. They changed the focus of the shop to provide quality products to their local customers as well as it being a sandwich bar.


– Brand Identity
– Logo design
– Signage
– Packaging
– Website creation

Wordmark & Icon

The typeface and icon used for the logo gives a rustic trustworthy feel. Slightly distorted and retro gives the impression of an established brand.

The bright yellow makes the brand friendly and welcoming for customers. Whilst the darker greys portrays sophistication.

Colour Palette & Typeface