Branding
I can seek to enhance your brands qualities and personality through brand strategy & creative design. Your customers deserve to have a positive experience when they come into contact with your business.
“Branding is a persons gut feeling about a product, service or company. Working together we seek to influence that process.”
Marty Neumeier. The Brand Gap
Brand Identity
I collaborate with you to create or refresh your visual brand identity and build your brand toolkit. Together we can address the areas of your brand that need work, creating assets and templates and formalising the outcomes into a set of brand guidelines.
– Logo design (favicon, badge, tagline)
– Colour palette
– Typography
– Spacing and alignment
– Brand patterns and shapes
– Dynamic brand assets
– Image and illustration usage
Brand Stretegy
Brand Core
Purpose
Vision
Values
Brand Positioning
Audience
Market
Goals
Brand Persona
Personality
Voice
Tagline