Hub Graphics seeks to enhance your brands qualities and personality through visual means. We want your customers to have a positive experience when they come into contact with your business.
Branding encompasses such aspects as delivering on promises, consistency, communication, innovation, marketing, customer service and creative design.
The associations that a person or group has through marketing will convince people to buy your product but it is its branding which will impact whether they continue to buy and use it. I will work with you in order to form a clear brand strategy and form the right identity.
HOW WE SEE THINGS – WHAT REALLY MATTERS?
Its not what you say it is, its what they say it is…
It is a persons gut feeling about a product, service or company. You cant control the process, but you can influence it.
– Marty Neumeier. The Brand Gap
– Brand Proposition
– Brand Differences & USP
– Competitor Analysis
– Brand Personality
– Brand Voice
– Core messaging/Brand Story
– Brand Name
– Brand Promise
– Goals & Targets
– Logo design
– Business Cards
– Compliments Slips
– Social Media
– Website Design
– Photography & Voice
BRANDING IN FOCUS
Other key elements to your brand…
Promise to Customer
Logo Design & Identity Systems
How will your customer identify you?
As part of this process we can then explore where and how your logo and identity system will be used and seen by your customers so they can identify you clearly across all types of physical and digital media.
How will all your assets will be used?
Take your identity a step further by ensuring your visual identity is consistent and maintains your brands integrity. This is done through focusing on all touch points of your brand which include:
+ Overview of your brand’s history
+ Logo creation and its specifications
+ Guidelines around typography
+ Colour palette
+ Image style and usage
+ Textures and patterns
+ and more.
Branding guidelines will ensure that your brand assets are used correctly and consistently for the future.
Brand Strategy & positioning
We can delve deeper with strategy & positioning.
We work with you to ensure your offer aided by visual means has a positive reputation when it comes to the positioning of your brand in the marketplace.
We explore the possible options then plan out your website design taking into consideration; time frame, budget, functionality and more.
PSD WEBSITE DESIGN
MOBILE READY & SEO