Hub Graphics seeks to enhance your brands qualities and personality through strategy & creative design.
Your customers deserve to have a positive experience when they come into contact with your business.
Branding is a persons gut feeling about a product, service or company. Working together we seek to influence that process.
Marty Neumeier. The Brand Gap
Branding in focus
The internal foundational aspects to your brand which includes your mission, values, voice, brand promise, core messaging and more.
The external visual aspects to your brand which includes your logo, style guide, website, stationary, photography and more.
It is essential to bring to light what the features are which differentiates you. What can your product or service do better, faster and more simply than others.
It is important to consider the entire experience around your product and service. How is it better than others in the same industry?
We go through a document which gets to grips with who you are as a company. Asking vital questions that forms the basis of what your brand is about, the ‘what’, ‘how’ and ‘why’ of what makes you tick. We then build upon this to form the visual aspects your company. Going through this with our clients is important to fully under-stand you as a business, this can be done in person on a zoom call or over the phone.
We will then go through the research and questions you have answered and present to you in a PDF document which we take our clients through. This merges the ‘what’, ‘how’ and ‘why’ with visual representations and examples of what your brand could look like. This process can take more than one round of discovery and thinking. Once complete we can then decide how to move forward in regards to the design stage.
THE PRESENTATION INCLUDES…
– Document outlining Brand Strategy
– Black and white versions
– Logo in chosen colour palette variations
– Size variations and adaptions.
– Mockups for various marketing collateral
– Details of colour palette & font use
– How your brand looks on particular touch points related to your brand.