Identity | Research | Development
Your visual identity and logo is central to your branding process. It gives people a sense of who you are as a business and what products or services you offer.
Your visual identity as a business must be unique which must capture and express your personality. This is primarily your logo design which we then further develop across all marketing touchpoints.
All in the detail
As well as being unique your identity system needs to work for across all printed and digital means. This is where we bring together style, colour, typography and imagery to maintain consistency and fully express who you are.
Your logo and visual identity creates an immediate impression either positive or negative. Poorly crafted its visual appearance can create skepticism and distrust.
On the other hand if your visual identity is thought out and then professionally designed it will distinguish you from your competitors. In appealing to the emotive side of human behaviour, it will reinforce recognition in a subtle and even subconscious way.
It will reflect your quality of product and service through association leading to brand loyalty.
We can discuss with you what the best options are or perhaps you have an idea in mind which you would like developed or re-branded.
Do you require an identity system?
Please get in touch should you require a logo & identity system for your business.