Your logo design and visual identity creates an immediate impression either positive or negative. Poorly crafted its visual appearance can create skepticism and distrust.
On the other hand if your visual identity is thought out and then professionally designed it will distinguish you from your competitors. In appealing to the emotive side of human behaviour, it will reinforce recognition in a subtle and even subconscious way.
It will reflect the quality of your products and services through association, leading to brand loyalty.
Logo Design Process
I can provide you with a questioinnaire that asks particular questions regarding your business and what you would like in regards to your logo design. Going through this with my clients is important to fully understand your requirements, this can be done in person or over the phone.
Once designed your logo(s) will be presented to you in a PDF document which I take my clients through. Explaining why I have come to decisions regarding its style and design. We can then decide how to move forward in regards to changes in order to complete the final version you are pleased with.
What will you receive
– Black and white versions
– Logo in chosen colour palette variations
– Size variations and adaptions.
– Provided in various file formats (ai, jpeg, png, eps)
– Mockups and print ready file for business cards.
– Details of colour palette & font use